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On Page SEO Optimization Techniques

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On-page Search Engine Optimization

Definition:

"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

History:

On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy. 

On Page Elements:

On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:

SEO Company

SEO Company

SEO Company 

Notice the difference? 

In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags. 

<H1>SEO Company</H1> HTML Tags 

In the second version, It was placed between bold tags. 

<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags. 

<em>SEO Company</em> HTML tags.

Natural On Page SEO:

Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "KeyWord Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often resuly in a Search Engine "Penalty" and move your sites ranking Lower in the results.

Unethical/Unsavory On Page Techniques:

There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical seo techniques should not be used.

Negative ON Page SEO Techniques Include:

• Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized. 
• Avoid Using Negative <div> htmltags. Div tags , Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
• Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular websurfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specificly for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines. 
• Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.

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Types of SEO

There are 7 types of seo are there in online marketing

On-page Search Engine Optimisation

Off-page Search Engine Optimisation

Search Engine Marketing

Social Media

Blogging and comments on your website

Banner Advertising

Viral Advertising

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SEO Strategy for New Domains

When you have initially launched your new website, this is the blank record in the Google eyes and some other search engines. Yes, the search engine spiders will be able to extract few data or information regarding your own website along the keywords and content which are present, however at the initial period, these are not able to completely measure the control of your own site that is based in the words apart.

At over the time, these will make the value dedication based in the various different factors that includes the quality and number of site that links your page, so as the number of the links then shares your own sites will receive the social networking websites and numerous other elements also which will go in the natural algorithm search. However when your site has just launched new, so you will have this extraordinary opportunity in the control of its search engines signify your own site that is based at the actions that you are taking.

The Search Engines just like Google will put up the wall automatically if they come in contact with these new websites. This is almost the same as the trust barrier which you can lower in a time period. So if you have lowered fortunately this barrier, then you may go wild!

And in order to greatly increase the evaluation period, so to consider in these succeeding tips on ways to be able to carry out the proper strategy SEO in your own current domain:

Step No. 1 – Just Start out very Strong

Prior to start thinking regarding the conducting the campaign in back linking, you must ensure that your own site will be set up adequately as possible along the SEO internal opinion.  So here are the things to consider:

§                  Select the best domain name possible just for your own site. The SEOBook will offer the best tutorial in selecting the necessary piece of the real estate digital, that relies on its three crucial elements; the potential in its brand, then how people must likely be able to link your own site and then how you will be able to have your domain to be ranked easily.

§                  You must also ensure that your navigation system internal is structured so as each page may be reached along three clicks only. This will surely help your search engines to be able to crawls its pages then ensures that the authority assigned into your own pages in the time must be evenly distributed.

§                  Then add the breadcrumbs navigation into all the pages. And additionally the intensifying a structure of your own navigation system internal, then adding the breadcrumbs into every pages will surely improve this user experience. Initially you cannot have a lot of content into your own site however just be sure that the existing pages which are present in your launching have been already optimized just to include also the important keywords at your title landlines, tags, body copy and the URL permalinks.

§                  Then you must optimize your own existing content. Initially you cannot have a lot of your site’s content, but be very sure that the existing pages which are present in your own launch must have been optimized to be able to include these important keywords on your title headlines, tags, body copy and permalinks also.

§                  Just improve your own website’s loading times. As the quantity of time that your site to load plays an increased large role in the ranking at SERPs, and so you must get the important steps to make the fastest loading site from the start by the compression of the file image that combines Java script functions with the single file thus will eliminate the white space along your CSS files and your site’s code.

In this stage at your own site’s development, it is more important to find about the ensuring that the things are properly set up ‘inside your own house’. And then in the addition of the structural deliberation just above listed, it is important also to just take these keywords that you are using into the account.

Step No. 2 – Just put some more effort into your Keyword research

Surely the web runs in keywords, and targeting the keywords wrongly in the outset of your own campaign SEO must make this hard for you to find the results. And for this reason, then it is quite necessary to just invest more time in ensuring that you are really building your own site along the proper and right target words.

Eventually then you like to find that the keywords ‘Goldilocks’ the words which will get the greatest search volume however that are not so competitive to rank of. And targeting the keyword ‘lose weight’ as example will be some mistake. Although this search volume is great, so you will have to just invest years of so much effort prior to even hope to have ranked real well at the SERPs.

So if it this will come to the specifics, so the best and ideal search volume on your site will then depend in your goals. When you are planning the little niche oriented site, the keywords having few like 500-1,000 match exact searches monthly will provide sufficient traffic your expectation earnings. So even when you anticipate in growing your own site to be much larger, this will still be the great idea to begin having the long tail keywords, and as focusing in this will give you the needed confidence just to handle the keywords having highest search volume as well as the highest competition.

The determination of your own ideal competition keyword is a little bit unreliable. And although several sites must suggest that you search the Google simply for your own exact match keyword target so as to measure the difficulty which is based in the number of pages competing which appears, this approach is just naïve. But this is really necessary to just fully analyze the top ten results at Google for your own keyword target, so taking the things such as the domain age, page optimization, Page Rank and the page back links in the account.

Step No.3 – Begin small then be mindful of your own link velocity

This goal of the good page SEO plan must be to make a back link profile which is as natural looking as much as possible, so the Google will want to reward the sites which appear just natural against those that have link profiles which have cluttered along spam. And so what do you think this looks like at the eyes of Google if the new website having only five pages of content quickly has thousands of the lowest quality back links which were pointing at this. When you are Google you will probably penalize the site, so as these are positively trying to game this system.

And that is an obvious example. This question of exactly how numerous links per day will be acceptable will be one which must never be really answered (unless the Google decides suddenly to just release their own search algorithm) as most of the experts SEO suggest building not more than the 20-100 links per day during this site’s initial few months. However instead of you to worry regarding the specific number, then this is the best idea to:

Step No. 4 – Focus on building high quality links first

And yes, we all know that you may go out then buy the 10,000 links for only $10.   However the $ 10 is the extraordinary generous payment for the things that these links are worth anyway.

If your own site at the beginning will start out, and not only this trust barrier to contend along with, then these search engines are trying still to solve exactly your own site is all about then where this must fall at the SERPs. Just take full advantage of this golden opportunity to maintain the back links along the authority sites at your own particular niche just to set up your own site for full success on the search engines.

Step No. 5- Just Plan for the Ongoing Optimization

And lastly, just recognize that the SEO is not the ‘forget it and set it’ kind of thing. That anybody who will tell you that he ‘did his SEO work already’ must be sadly misinformed so as to the nature ongoing of the work.

And so for the initial three months of your own site’s existence, so commit the regular time into just improving your own site and court the biggest quality backlinks which will help you just to earn the trust at Google’s eyes. In over time then you will see that your own efforts are very much worth the investment on this.

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Basic On-Site SEO Technics

There are many aspects of off-site search engine optimization that almost every SEO is familiar and aware of, including link building, blog commenting and social book marking and tagging for external meta data. Let’s not forget however, that there is an entire practice of site structure, keyword density and on-page factors as well.

There are many tactics one can work with to optimize site pages for on-page SEO which may result in a higher rank for each of your site’s web pages.

Here are the following tactics of on-page SEO:

1.                    The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines

2.                    The Title Tag – The MOST important aspect of on-page SEO, just take our word for it.

3.                    The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)

4.                    The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)

5.                    The URL — The subdirectory folder and page of content should be SEO’d (i.e.http://domain.com/real-estate/real-estate-marketing-ideas.com  would fetch a high ranking for a page dedicated to real estate marketing ideas – especially with many highly authoritative, relevant, deep in-bound links)

6.                    The H1 and H2 Texts are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.

7.                    Same Site Link Texts — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site.

8.                    Same-Site Link URLs — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs ( eg: http://domain.com/your-keyword.html)

9.                    Outbound Link Text — Resources you link to must be SEO’d – If you are an internet marketing site and are linking to an email marketing company (email marketing software in this instance), you would use “Put your internet marketing on auto-pilot and use the best tool for internet marketers today – internet marketing email software. Then just use other variants to internet marketing.

10.                IMG Alt Tags — Your images should be described via ALT Tags with the keywords you are optimizing for – If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in your images folder.

11.                Keyword Density — 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).

12.                Lastly and surprisingly, Your HTML comments should have your SEO terms in them (!!) — As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted.

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On Page SEO Basics

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

• Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
• Make sure that you have unique content on every single page.
• Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
• Make sure you label the different headers on your web pages using H tags.
• Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
• Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
• Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
• Make sure that you label all of your images with descriptive alt attributes.
• Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
• Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
• Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.

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